Research

Currid & Company develops reports and "white papers." We provide in-depth studies of key computing issues that companies face for technology adoption. Our researchers provide an objective viewpoint for the corporate buyer and a strong sales tool for the computer industry sales force. Other research projects, such as competitive positioning and intelligence are also available.

Product Evaluation

Currid & Company maintains a product evaluation lab and a team of experts who review items and write for major trade publications. We perform product reviews as well as competitive reviews to help clients understand product strengths and weaknesses. This service provides developers with a risk assessment of their products.

Strategic Planning

As marketing becomes more complex, Currid & Company offers consulting to help industry clients define and refine strategies. We offer objective second opinions for marketing plans, sales campaigns, and product launches.

Conference Planning and Management

With our finger on the pulse of the computer industry, we are able to help clients develop and orchestrate successful conference and trade show programs. Our team of professionals organizes the event from start to finish, including identifying the most pertinent and timely topics; reserving and coordinating qualified speakers; assisting with seminar content development; orchestrating the execution of the overall program; and compiling and analyzing attendee evaluations and conference results.

Focus Groups and Advisory Boards

For ongoing market feedback, we conduct, organize, and manage user focus groups as well as corporate advisory boards. These sessions provide valuable insight into current activities of corporate accounts and consumer segments.

Technology Seminars

Currid & Company has a knowledgeable staff to conduct seminars on technology topics such as: networking technologies, business use of the internet, office technologies, tele-work, mobile technologies, convergence technologies. Our business seminars include: Building Virtual Teams and Organizations, Re-engineering Processes with Technology, and Information Responsibility. Our seminars can be customized to address specific client issues.

Currid & Company also participates in sales force training for computer industry clients. We have a seminar series designed to uncover corporate buying decision dynamics. Among the topics are: Identifying Corporate Decision Makers; Selling In and Out of the "Glass House;" Assessing Corporate Accounts: Finding Buying Signals; When No Doesn't Mean No.