By Cheryl Currid
Brewing
somewhere in the new economy I think there's a new stir between bits,
atoms and the speed of action. The bottom line could be an axiom that
says "bigness is badness."
And, those of you with home or small businesses could
already know the story. While big companies have the safety and security
of bureaucratic process, protection and "in the box" thinking, a small,
agile enterprise can invade the box from outside.
This is sometimes called flying beneath the radar,
because small, fast-acting organizations can pose a challenge without
ever showing up as a competitor. It is an empowering concept, even for
individuals, who can set up shop quickly.
It just takes a few clicks of the mouse to become a
"seller." I even tried it myself and saw how quickly I could unload
things from my closets into someone else's closets. My trash suddenly
has become other people's treasure.
During the experiment, I learned something else. A
person, small company or pilot program can become a credit-card
accepting virtual global e-merchant in less than a week.
That's right, with the right concept you can set up
your cybershop, advertise, sell and collect money including credit card
purchases in less than a week. Also, if you cook up a bad marketing
concept, the fee for closing up shop is small. You simply pay for the
listing, which is usually just a few dollars. No worries about residual
costs for broken leases, staffing layoffs or capital goods.
One key component, aside from establishing a virtual
storefront, is to establish an online method to complete the sale. In
fact, you can sign up and start taking credit card payments in only a
few minutes. To do so is not expensive, cumbersome or time consuming. In
fact, you don't even have to leave your home office.
One such way is to set up a PayPal account. This
organization, which became popular as an early supporter of eBay
transactions, will let you process Visa, MasterCard or American Express.
The setup is quick, and once you establish an account, you can bill for
any purchase. With PayPal you can create and e-mail an invoice to anyone
with an e-mail address. For more details, check out
https://www.paypal.com/
Another online bill paying service comes from eBay
itself. Formerly called BillPoint, the newly dubbed eBay Payments lets
you take credit cards or electronic checks. It supports Visa and
MasterCard but not American Express. It also lets someone pay with an
electronic check. Like PayPal, you can e-mail an invoice to anyone, even
if it is not for an eBay product. You can get more details from the eBay
site at:
http://www.ebay.com.
So whether your rationale is to clean out your closets
or to become the next global powerhouse, eBay will provide you with the
tools and the connections to do just that.